Fashion News- Lalla Hirayama For Legit

Last week saw the launch of Legits new collaboration with Lalla Hirayama for their Summer Kapow range. The beautiful Japanese-born Lalla is the perfect fit for this campaign- she is fun, youthful and adventurous just like the brand. The event was held at the stunning Munro Boutique Hotel and we got a sneak peak of the range, which is now available at all Legit stores nationwide.
The range was inspired by the new twist on the tribal aesthetic and who better to take the brand forward than Lalla? She is known for her sexy style (but back off guys, she has a boyfriend!) and her looks are always inspiring and fashion-forward. The collection includes everything from a sexy little black dress to statement tees and trusty denims.  I also really love the campaigns pictures that show a fun summer story and also play on Lallas Japanese background with the funky make-up and hair styles.

My favourite item in the collection has to be the palm-tree jumpsuit. I love me a good jumpsuit (and that’s what I wore on the night too) and the palm print which is the extension of the tropical print makes it even more fun. You can really take this look from day to night by just adding some heels and a bold lip.
 Of course I can’t stay away from graphic tees and so these “Weirdo” and “Oh Darling Go Buy Yourself A Personality” ones caught my eye immediately. 

And if you are looking to try something fun and different this summer, how about a pair of denim dungarees? Paired with a crop top underneath and some beautiful shoes, it will have you looking summer-ready in no time.
As a blogger I get to attend my fair-share amount of events and this one really blew my socks off! The venue was absolutely amazing- what’s better than to sip your champagne while overlooking the stunning sky-line of Joburg? I never knew about this hidden gem of Jozi because this must be one of the city’s best-kept secrets! The organizers went all out for the event and besides the stunning view we also enjoyed a photo-booth, cotton candy and ice cream truck and a candy bar. 
Of course the “Who is Who” of the Joburg elite was there and I did some celeb sightings. 
The stunning ladies of the Oh-One-One boutique

Celebs caught in the act in the photo booth!
And of course it was lovely to quickly chat to Lalla between all of her interviews. The girl is incredibly down-to-earth for someone who is the star of a huge summer campaign! And I can now see where she gets it from- her mom was also at the event and she is the sweetest lady who insists on greeting you with warm hugs.
Congrats to Lalla on the new campaign and I can’t wait to see what Legit does next!
And yes I couldn’t resist snapping some pics at the hotel my self 🙂

Caught in the act!

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4 Comments

  • Reply Ali Graaff September 30, 2014 at 7:06 am

    Great post! Love Lalla – she is gorgeous! X

  • Reply Gary November 16, 2014 at 9:00 pm

    .

    hello!!

  • Reply trevor November 17, 2014 at 10:54 am

    .

    tnx for info!

  • Reply punk and ivy legit April 21, 2015 at 5:56 am

    […] does every season. Their blogger campaign a couple of years back was everything, and I drooled over Lallas range last summer. This winter they are back with a bang, with the brand new collaboration with […]

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