Hello guys and welcome back! 🙂 I took a little blogging break over the past week and bit due to traveling and just a major need for a holiday. This was the first break that I took since starting my job in November, and it was much needed. I did have free time last week when I was in Moscow, but honestly all I wanted to do was sleep and relax. However I still shot a lot of content from outfits to beauty posts, so the blog is ready to get going again with awesome content! I’m kicking things off today with a VIP Experience giveaway to the new Magnum Pleasure Store in Nelson Mandela Square– let’s keep the summer vibes on here for a little longer 🙂


The “Make My Magnum” experience is back with a bang this month and its better than ever. Magnum has teamed up with one of South Africa’s most famed and respected fashion designers for the ultimate collaboration of glamour and ice cream. Magnum and Gert-Johan Coetzee collaborated to create the M Collection – a range of designer gowns and luxury fashion accessories, including handbags, sarongs, scarves, iPad covers, t-shirts, dress shirts, socks and wallets, each inspired by one of five Magnum ice cream flavours.


“Magnum is for pleasure seekers. Our ice creams are an inspiration to seize pleasure when it comes your way, to take that moment to truly indulge,” said Justine Liebenberg, Ola Brand Manager, “Fashion has a similar appeal. It offers a chance to satisfy yourself with beautiful and luxurious things that make you feel glamorous. That is why this partnership felt so right for us.”

gert magnum

Five bespoke dresses were designed by Gert-Johan Coetzee, inspired by Magnum’s Classic, Mint, Almond, White Almond and Death by Chocolate ice creams. I think that is the coolest idea ever, because when fashion and food come together, beautiful things happen! 🙂 Which dress is your favourite? I can’t decide between the Almond and the Mint! 🙂

The Classic


The Almond


The Mint


The White Almond


The Death By Chocolate


“I really loved working with Magnum on this collection.” said Gert-Johan Coetzee, “I was inspired by the colours, textures and of course the decadent taste of Magnum’s classic flavours and I think the dresses have truly brought them to life.”

Glamour and ice-cream, does it get any better than this? Yes it does! Today on the blog I’m giving away a VIP Experience to one lucky reader! The awesome experience includes a ticket for you and 3 friends to skip the queue and each make your own Magnum! You can make a whole little party out of it, isn’t that fun? To enter simply comment on this post and tell me which Magnum ice cream flavour is your favourite! You can also tweet me the answer (@irinadoman) using the hashtag #MakeMyMagnumSA

Winner will be announced this Friday!:)

The Magnum Pleasure store is open for another 6 weeks and the opening times are as follows

The store will be open from:

Monday – Thursday: 9am – 8pm

Friday – Saturday: 9am – 10pm

Sunday: 9am – 6pm

Store telephone number: 081 821 8281

Website: www.pleasure.mymagnum.co.za

Facebook: https://www.facebook.com/MagnumSouthAfrica

Twitter: https://twitter.com/MagnumSA

Instagram: @Magnum

All photos supplied by Magnum

10 thoughts on “Win A VIP Magnum Pleasure Store Experience”

  1. The white almond has to be my absolute favorite! Still havnt got the chance to make my own Magnum, hoping to get the chance to do so soon!!

  2. Drooling over the #Magnum Ice Cream and the fab dresses of course.

    The #Magnum Mint is my mouthful dream #MakeMyMagnumSA

  3. Death by Chocolate Magnum is my favourite and my BFF- sharing my happy days and my teary days… #MakeMyMagnumSA

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