River Island lovers, unite! Its no secret just how much I love this brand, as you can see me wearing it in so many of my Lookbooks. It is young and fresh, but yet still has a touch of class to it, so whenever I am in Rosebank or Sandton I always pop into River Island to see what’s new and try on pretty things. Today sees the opening of the 7th River Island store in South Africa, and since it is so close to me, I couldn’t be more excited! River Island Eastgate is officially open, and you need to check it out!

river island eastgate

Something new and exciting to this store, is the addition of the Kidswear range. Available for the first time, the Eastgate store will exclusively offer a Kidswear range (3 – 12 years).  The River Island Kidswear range references the adult mainline collections, with each piece designed with every little fashionista in mind – moms and dads can now shop for themselves and their little ones!  The River Island Mini range (0 – 3 years) exclusively launched at the Sandton City store in August 2015.

river island eastgate

With a tenant offering of over 260 stores, the addition of the River Island brand at Eastgate Shopping Centre will give shoppers living in the eastern suburbs of Jozi, a chance to experience this stylish and trendy brand without straying too far from home.

river island eastgate

In terms of trends for this season for the ladies, River Island’s vast trend offering gives you the very best of fashion “right now”. Drawing from the season’s hottest looks, which include elements of style and sophistication from the seventies, including the latest bohemian trend, a hot look for casual weekends, evenings and work ready outfits.

river island eastgate

River Island’s summer collection of culottes, flares and A-Line silhouettes brings together chic tailoring with pretty, feminine touches, while cute jumpsuits and sixties inspired, bold printed A Line mini skirts add that girly, but pulled together touch of glam.

PS Also, just for today ,to welcome River Island shoppers, specials will include R500 off for the first 100 customers who spend R1000 or more at the new store, a live DJ in store, tote bag giveaways and fun entertainment for the kids.

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