South Africans are really getting spoiled lately with a lot top fashion brands arriving on our shores. The latest fashion brand that is about to drop is the San Francisco based Banana Republic. The luxury clothing retailer was established in 1978 and has 600(!!!) stores internationally. The brand was acquired by GAP in 1983, and is now known for its luxury and timeless items. The Banana Republic store will open its doors on the 7th of August in Sandton City.
The brands spring collection, called “True Outfitters” is a reflection of what the brand is all about. The collection is filled with wardrobe staples such as chinos, trenches and soft-coloured blouses and stays true to its California roots. The campaign is something that really caught my eye- it features real life couples and families. The campaign captured true emotions and special moments caught between loved ones-a family cuddling with their toddler son, a same-sex couple embracing their love for each other, and two lovers going on a road trip together. Granted, none of us will look this gorgeous doing these things, but it’s nice knowing that these “models” on the campaign are real people, just like us (just with a lot of make-up and pretty clothing ;)
The colour pallet for this collection is very soft having lots of neutral and beige colours with hints of Safari tones. No surprise here as one of the first collections from Banana Republic was Safari-inspired. I wouldn’t mind owning this whole outfit that the lady is wearing, and dressing le boyfriend in the same style as the guy.
What do you think of this brand? As I am growing up and reaching the stage where I will soon be working (eeek do I have to?), Banana Republic items would make the perfect wardrobe staples for a young lady, don’t you think?