Kiehl’s Pioneers By Nature Campaign

I am fortunate enough to try out many beauty products, and more than that, I have them delivered to my door. I often share my goodies with my family and friends, but there is one brand that I always selfishly keep to myself. Whenever a Kiehl’s package arrives at my door, I jump all over it, because for the past year(ever since I did the Change Your Skin challenge with Kiehl’s in 2014), this has been my favorite skincare brand. Kiehl’s is incredibly innovative, carefully formulated and delivers impeccable results. And now, proudly introducing the Kiehl’s Pioneers By Nature Campaign– a program that honors innovators, game changers and trendsetters who are pioneering new ways of viewing and experiencing the world today.

kiehls pioneers by nature

According to the Oxford English Dictionary, a pioneer is ―one who goes before to prepare or open up the way for others to follow, developing or being the first to apply a new method, area of knowledge or activity. Since opening its doors in 1851, Kiehl’s has pioneered numerous important moments throughout its storied 164-year-old history and across the beauty landscape. Hailing from the industries of Music, Fashion, Style, Academia, Art, Technology and Green Design, Kiehl’s is teaming up with both local and international pioneers and I love how vast the selection of the pioneers is!

kiehl's pioneers by nature

On the local side we have Craig Jacobs– a fashion entrepreneur and journalist and founder of Africa’s first eco and ethically committed label, Fundudzi by Craig Jacobs. From the world of Mathematics(which is very dear to me), Prof. Mamokgethi Phakeng – the first black African woman to obtain a PhD in in Mathematics Education . From the world of Music, Elvis Blue– one of the most successful South African artists. From the world of media- the amazing Jackie Burger. They are all pioneers in their respective fields, and next week I will be sharing a little bit more about two of them(stay tuned!).

kiehl's pioneers by nature

On the international front we have Rachel Zoe, the founder of The Zoe report(I die!), the fashion designer Phillip Lim, Robert Hammond who is the co-Founder of NYC High Line, Reshma Saujani the founder of Girls Who Code, Dustin Yellin the founder of Pioneerworks and the amazing Solange Knowles (if you don’t know who that is, you probably should be on my blog ;))

In partnership with these influencers, Kiehl’s will be making a donation of $150,000 (Internationally) to support organizations that serve the Environment and Children. In South Africa, Kiehl’s aims to donate 15,000 meals to Stop Hunger Now Southern Africa, a non-profit organization which has been a partner of Kiehl’s since the launch is Sandton in 2012, focuses on the nutritional needs of children in early childhood development phase (below the age of 5) in disadvantaged areas.

Just to share with you a little more abut the fields that Kiehl’s has been a pioneer in, I found these ones to be quite interesting!

kiehl's pioneers by nature

1851: One of America’s Oldest Pharmacies

The precursor to the original Kiehl’s Pharmacy, ―Brunswick Apotheke first served patrons in New York’s East Village neighborhood at the corner of Third Avenue and Thirteenth Street—an historic location fondly known as ―Pear Tree Corner.

kiehl's pioneers by nature

 

1960’s: Pioneers in Men’s skincare

Founding family member, Aaron Morse noticed that when couples would come into Kiehl’s, the gentlemen did not have an interest in cosmetic products. It was at this time that Mr. Morse began displaying his collection of vintage Harley Davidson and Indian motorcycles throughout the store, establishing a comfortable experience for both men and women alike.

kiehl's pioneers by nature

1970’s: Pioneers in Sampling

Kiehl’s founding family member, Irving Morse valued the personal relationships he had with his customers and encouraged them to experiment with the remedies before choosing those that would best suit their needs. Try before you buy became the pharmacy’s motto, and the principle of personalized customer service plus sampling, established by Morse has remained a Kiehl’s practice for over 90 years. Kiehl’s sampling practice has inspired many sampling programs of today’s beauty industry.

koehl's pioneers by nature

1988: Pioneering in Adventure Testing

In 1988, Kiehl’s sponsored the 1st ascent expedition of Mt. Everest’s East Face without supplemental oxygen. The climbers wore the company’s formulas to help protect and keep their skin hydrated throughout the expedition’s extreme conditions.

kiehl's pioneers by nature

2009: Pioneers in the Facial Oil Category

Affectionately referred to as ―”Midnight Magic” by customers, Kiehl’s Midnight Recovery Concentrate was a pioneer in the facial oil category well before the recent ―oil trend explosion. The formula is a highly potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair throughout the night. With over 1 million bottles sold and 46 beauty awards, this powerful concentrate quickly earned cult status and remains a leading beauty product in the industry.

kiehl's pioneers by nature

2015: A Pioneering Milestone

This year marks a milestone in the company’s pioneering heritage as Kiehl’s celebrates the 10th Anniversary of Dermatologist Solutions and the collection’s 1st serum Powerful Strength Line Reducing Concentrate. This formula set the stage for Kiehl’s subsequent pioneering serums that following, including Clearly Corrective Dark Spot Solution, the 1st clear, fully stabilized whitening serum and Hydro-Plumping Retexturing Serum Concentrate, the 1st serum to address age-related dehydration.

kiehls

Stay tuned for the next 2 weeks as I share a little bit more about the Pioneers and who is a Pioneer in my life. There will also be an awesome giveaway of a hamper of my favourite Kiehl’s goodies!:)

3 Comments

  • Reply Cassidy Taylor-Memmory September 22, 2015 at 5:01 pm

    Great post x

  • Reply lameez September 29, 2015 at 9:19 am

    Lovely post , thank u for sharing 🙂

  • Reply Kiehl’s Pioneers By Nature Giveaway | I'll take it all October 7, 2015 at 1:41 pm

    […] can read a little bit more about the campaign and Kiehl’s history over here, and get to know my 2 chosen Pioneers over here. But before we even get into the products, I wanted […]

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